Artificial intelligence (AI) resources are touted as necessary tools to compete in today's market, and many businesses are jumping on the bandwagon. In fact, AI usage grew 270 percent over the last four years, tripling in the last year alone, according to a 2019 survey by Gartner. Current data demonstrates the real value and benefits of these tools. Among early AI adopters, 83 percent achieved substantial or moderate economic benefits, according to a Deloitte study. Here's how entrepreneurs can leverage AI and machine learning (ML) to benefit their own small businesses and startups. AI-driven lead intelligence software systems can deliver significant value for any size business.