Clearly there are some big AI and analytics trends for 2020. With so many new opportunities in analytics, how do marketing teams tap into not just trends, but the value those technologies can create for their companies and customers? As we head into the next decade, I believe the greatest value of analytics will come in the form of clear, fast decision-making, predictive trends, and ROI (which, again, will lead to better decisions). The following are a few trends that can help grow and improve your company this year. An Excel document--flat numbers on a page--won't cut it in 2020, no matter how great your Excel skills are.

Clearly there are some big AI and analytics trends for 2020. With so many new opportunities in analytics, how do organizations tap into not just trends, but the value those technologies can create for their companies and customers? As we head into the next decade, I believe the greatest value of analytics will come in the form of clear, fast decision-making, predictive trends, and ROI (which, again, will lead to better decisions). The following are a few trends that can help grow and improve your company this year. An Excel document--flat numbers on a page--won't cut it in 2020, no matter how great your Excel skills are.