Goto

Collaborating Authors

 agency design


The AI Takeover Can Wait; Humans Are Still Key To Agency Design, Intelligence

#artificialintelligence

There is little debate that there are huge benefits and risks to AI, both for agencies and their clients. Instead, industry discussions have now turned toward how to maintain the balance: embracing the day-to-day convenience machine intelligence can provide, while at the same time, walking the thin line of fear that society still feels for any kind of artificial intelligence. This unknown is the source of widespread industry debate, generating countless misconceptions along the way, the biggest of which is that AI is ready to replace humans to perform very complex tasks like UX or UI design. This is compounded by Adobe's recent launch of numerous AI-driven design and development tools. However, agencies have nothing to worry about yet and there a few important reasons why.