The new Adobe Voco app is another example of how Digital data is different from the physical world. Digital information has no physical mass and can be edited, recoded, modified. It is this ambivalence feature that is so in contradictory to our everyday experience; we wish we can change our appearance, alter our skills or alter ego but our physical human bodies Can not yet be easily changed. This same property of digital data is what enables cyber security hackers and theft to be done remotely and unseen insider networks and software Or surveillance through web cams or now the growing internet of things of smart home devices that talk, recognise our faces, thumb prints and much more potentially. This is changing our boundaries of privacy and enabling new capabilities that could be for powerful good in areas of medicine to protection from car crashes to virtual reality entertainment.