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Machine learning: Behind the ad tech hype

#artificialintelligence

This post is reproduced from a sponsored article that appeared in the The Drum on October 20th 2016. The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend. Headlines used to be all about big data. Now they are about machine learning. Is there a relationship between these terms?