acquisition help turn radio show
Spotify's latest acquisition helps turn radio shows into podcasts
Spotify has bought another audio platform, and this time it's hoping to bring radio into the modern era. The streaming company has acquired Whooshkaa, an Australia-based firm that offers a tool to convert radio broadcasters' shows into podcasts. Spotify plans to integrate the tech into its Megaphone suite for podcasters with a clear goal -- stations could further profit from shows by offering ad-supported podcast episodes. Whooshkaa might also boost some of Spotify's other efforts. Founder Rob Loewenthal noted Whooshkaa also had speech-to-text (and text-to-speech) technology, smart home integration and "enterprise grade" podcasting tools.