Aside from the weeks leading up to the big game, the Black Friday shopping period is arguably the best time of year to buy a new TV. Whether you're looking for your first OLED set or a budget-friendly smart TV, you'll find many options at cheaper-than-usual prices at Amazon, Best Buy and other retailers. TVs from LG, Sony, Samsung, TCL and others have been discounted this year -- and it's worth noting that while we highlight certain sizes here, you'll likely find that if one size is on sale, other sizes in the same lineup will also be discounted. And if you're not looking to upgrade your TV, there's a bunch of other home theater equipment on sale right now too, including streaming devices, soundbars and more. Here are the best TV deals, along with the best home theater sales, we could find for Black Friday.

Labor Day is another good time of the year to pick up a new TV. While not as rife with sales as Black Friday or even the weeks leading up to the Super Bowl, this holiday weekend still has TV deals worth considering. Plenty of 4K smart TVs have been discounted across Amazon, Best Buy and other sites, but those who are looking for an OLED set will find a number of new models discounted by hundreds. Here are all of the best Labor Day TV sales we could find. One of Sony's premium OLED TVs, the 55-inch Bravia XR A80J set, is down to $1,700 at Amazon and Best Buy, or $600 off its normal price. It packs most of Sony's best TV technology into one set, including the Cognitive Processor XR, HDMI 2.1 support, 4K upscaling, XR Motion Clarity and improved sound with Acoustic Surface Audio and built-in subwoofers.

While it's a bit early to be thinking about the holidays, retailers jump on the opportunity to remind us that we're six months out from the festivities. Black Friday in July sales have been ongoing this month, but Best Buy's just began and will run through this weekend. A plethora of gadgets have been discounted across the site, but there are a number of sales on TVs that are worth highlighting. Best Buy slashed hundreds off TVs big and small, including some of the latest OLED sets from LG, Sony and Samsung. Amazon's matching many of the deals, too, so you have options when it comes to where you spend your money. Here are the best smart TV deals we found in Best Buy's Black Friday in July sale.