Did you know that text analytics is used for everything from enriching customer insights to identifying fraud to determining sentiment about products and services? The much-valued "360-degree" view of the business can't possibly exist without unstructured information. Instead, you're more likely to have a 180-degree blind spot. By automatically identifying key concepts, extracting entities, and analyzing sentiment – with multi-language support – text analytics adds structure to the unstructured so it can be added to a knowledge graph, along with the structured data. Download the 5-Minute Guide to Text Analytics to learn how cognitive solutions surface the untapped business value typically hidden in unstructured content.

Did you ever consider all of the examples of machine learning in your personal life? Google's page ranking system, photo tagging on Facebook, and customized product recommendations from Amazon are all driven by machine learning under the hood. How do these same techniques improve productivity for your business? Search is the new data and content curation. Download the Five-Minute Guide to Machine Learning to find out how self-learning technologies drive increasingly relevant answers and better context for cognitive search.