Automated frame analysis of political communication is a popular task in computational social science that is used to study how authors select aspects of a topic to frame its reception. So far, such studies have been narrow, in that they use a fixed set of pre-defined frames and focus only on the text, ignoring the visual contexts in which those texts appear. Especially for framing in the news, this leaves out valuable information about editorial choices, which include not just the written article but also accompanying photographs. To overcome such limitations, we present a method for conducting multi-modal, multi-label framing analysis at scale using large (vision-)language models. Grounding our work in framing theory, we extract latent meaning embedded in images used to convey a certain point and contrast that to the text by comparing the respective frames used. We also identify highly partisan framing of topics with issue-specific frame analysis found in prior qualitative work. We demonstrate a method for doing scalable integrative framing analysis of both text and image in news, providing a more complete picture for understanding media bias.

Investigating value alignment in Large Language Models (LLMs) based on cultural context has become a critical area of research. However, similar biases have not been extensively explored in large vision-language models (VLMs). As the scale of multimodal models continues to grow, it becomes increasingly important to assess whether images can serve as reliable proxies for culture and how these values are embedded through the integration of both visual and textual data. In this paper, we conduct a thorough evaluation of multimodal model at different scales, focusing on their alignment with cultural values. Our findings reveal that, much like LLMs, VLMs exhibit sensitivity to cultural values, but their performance in aligning with these values is highly context-dependent. While VLMs show potential in improving value understanding through the use of images, this alignment varies significantly across contexts highlighting the complexities and underexplored challenges in the alignment of multimodal models.

The recent advancements in auto-regressive multimodal large language models (MLLMs) have demonstrated promising progress for vision-language tasks. While there exists a variety of studies investigating the processing of linguistic information within large language models, little is currently known about the inner working mechanism of MLLMs and how linguistic and visual information interact within these models. In this study, we aim to fill this gap by examining the information flow between different modalities -- language and vision -- in MLLMs, focusing on visual question answering. Specifically, given an image-question pair as input, we investigate where in the model and how the visual and linguistic information are combined to generate the final prediction. Conducting experiments with a series of models from the LLaVA series, we find that there are two distinct stages in the process of integration of the two modalities. In the lower layers, the model first transfers the more general visual features of the whole image into the representations of (linguistic) question tokens. In the middle layers, it once again transfers visual information about specific objects relevant to the question to the respective token positions of the question. Finally, in the higher layers, the resulting multimodal representation is propagated to the last position of the input sequence for the final prediction. Overall, our findings provide a new and comprehensive perspective on the spatial and functional aspects of image and language processing in the MLLMs, thereby facilitating future research into multimodal information localization and editing.

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive in LLMs that goes beyond multilinguality and builds on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking the definitions of culture from anthropology and psychology as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.

Unsupported and unfalsifiable claims we encounter in our daily lives can influence our view of the world. Characterizing, summarizing, and -- more generally -- making sense of such claims, however, can be challenging. In this work, we focus on fine-grained debate topics and formulate a new task of distilling, from such claims, a countable set of narratives. We present a crowdsourced dataset of 12 controversial topics, comprising more than 120k arguments, claims, and comments from heterogeneous sources, each annotated with a narrative label. We further investigate how large language models (LLMs) can be used to synthesise claims using In-Context Learning. We find that generated claims with supported evidence can be used to improve the performance of narrative classification models and, additionally, that the same model can infer the stance and aspect using a few training examples. Such a model can be useful in applications which rely on narratives , e.g. fact-checking.