In the context of developing nations like India, traditional business to business (B2B) commerce heavily relies on the establishment of robust relationships, trust, and credit arrangements between buyers and sellers. Consequently, ecommerce enterprises frequently. Established in 2016 with a vision to revolutionize trade in India through technology, Udaan is the countrys largest business to business ecommerce platform. Udaan operates across diverse product categories, including lifestyle, electronics, home and employ telecallers to cultivate buyer relationships, streamline order placement procedures, and promote special promotions. The accurate anticipation of buyer order placement behavior emerges as a pivotal factor for attaining sustainable growth, heightening competitiveness, and optimizing the efficiency of these telecallers. To address this challenge, we have employed an ensemble approach comprising XGBoost and a modified version of Poisson Gamma model to predict customer order patterns with precision. This paper provides an in-depth exploration of the strategic fusion of machine learning and an empirical Bayesian approach, bolstered by the judicious selection of pertinent features. This innovative approach has yielded a remarkable 3 times increase in customer order rates, show casing its potential for transformative impact in the ecommerce industry.

Due to the high mutation rate of the virus, the COVID-19 pandemic evolved rapidly. Certain variants of the virus, such as Delta and Omicron, emerged with altered viral properties leading to severe transmission and death rates. These variants burdened the medical systems worldwide with a major impact to travel, productivity, and the world economy. Unsupervised machine learning methods have the ability to compress, characterize, and visualize unlabelled data. This paper presents a framework that utilizes unsupervised machine learning methods to discriminate and visualize the associations between major COVID-19 variants based on their genome sequences. These methods comprise a combination of selected dimensionality reduction and clustering techniques. The framework processes the RNA sequences by performing a k-mer analysis on the data and further visualises and compares the results using selected dimensionality reduction methods that include principal component analysis (PCA), t-distributed stochastic neighbour embedding (t-SNE), and uniform manifold approximation projection (UMAP). Our framework also employs agglomerative hierarchical clustering to visualize the mutational differences among major variants of concern and country-wise mutational differences for selected variants (Delta and Omicron) using dendrograms. We also provide country-wise mutational differences for selected variants via dendrograms. We find that the proposed framework can effectively distinguish between the major variants and has the potential to identify emerging variants in the future.