Large recommendation models (LRMs) are fundamental to the multi-billion dollar online advertising industry, processing massive datasets of hundreds of billions of examples before transitioning to continuous online training to adapt to rapidly changing user behavior [1]. The massive scale of data directly impacts both computational costs and the speed at which new methods can be evaluated (R&D velocity). This paper presents actionable principles and high-level frameworks to guide practitioners in optimizing training data requirements. These strategies have been successfully deployed in Google's largest Ads CTR prediction models [1, 2] and are broadly applicable beyond LRMs. We outline the concept of data convergence, describe methods to accelerate this convergence, and finally, detail how to optimally balance training data volume with model size.

Machine learning offers a fantastically powerful toolkit for building useful complexprediction systems quickly. This paper argues it is dangerous to think ofthese quick wins as coming for free. Using the software engineering frameworkof technical debt, we find it is common to incur massive ongoing maintenancecosts in real-world ML systems. We explore several ML-specific risk factors toaccount for in system design. These include boundary erosion, entanglement,hidden feedback loops, undeclared consumers, data dependencies, configurationissues, changes in the external world, and a variety of system-level anti-patterns.

Machine learning offers a fantastically powerful toolkit for building useful complex predictionsystems quickly. This paper argues it is dangerous to think of these quick wins as coming for free. Using the software engineering framework of technical debt, we find it is common to incur massive ongoing maintenance costs in real-world ML systems. We explore several MLspecific risk factors to account for in system design. These include boundary erosion, entanglement, hidden feedback loops, undeclared consumers, data dependencies, configuration issues, changes in the external world, and a variety of system-level anti-patterns.