Search systems control the exposure of ranked content to searchers. In many cases, creators value not only the exposure of their content but, moreover, an understanding of the specific searches where the content is surfaced. The problem of identifying which queries expose a given piece of content in the ranking results is an important and relatively under-explored search transparency challenge. Exposing queries are useful for quantifying various issues of search bias, privacy, data protection, security, and search engine optimization. Exact identification of exposing queries in a given system is computationally expensive, especially in dynamic contexts such as web search. In quest of a more lightweight solution, we explore the feasibility of approximate exposing query identification (EQI) as a retrieval task by reversing the role of queries and documents in two classes of search systems: dense dual-encoder models and traditional BM25 models. We then propose how this approach can be improved through metric learning over the retrieval embedding space. We further derive an evaluation metric to measure the quality of a ranking of exposing queries, as well as conducting an empirical analysis focusing on various practical aspects of approximate EQI.

Evaluation efforts such as TREC, CLEF, NTCIR and FIRE, alongside public leaderboard such as MS MARCO, are intended to encourage research and track our progress, addressing big questions in our field. However, the goal is not simply to identify which run is "best", achieving the top score. The goal is to move the field forward by developing new robust techniques, that work in many different settings, and are adopted in research and practice. This paper uses the MS MARCO and TREC Deep Learning Track as our case study, comparing it to the case of TREC ad hoc ranking in the 1990s. We show how the design of the evaluation effort can encourage or discourage certain outcomes, and raising questions about internal and external validity of results. We provide some analysis of certain pitfalls, and a statement of best practices for avoiding such pitfalls. We summarize the progress of the effort so far, and describe our desired end state of "robust usefulness", along with steps that might be required to get us there.

The Transformer-Kernel (TK) model has demonstrated strong reranking performance on the TREC Deep Learning benchmark -- and can be considered to be an efficient (but slightly less effective) alternative to other Transformer-based architectures that employ (i) large-scale pretraining (high training cost), (ii) joint encoding of query and document (high inference cost), and (iii) larger number of Transformer layers (both high training and high inference costs). Since, a variant of the TK model -- called TKL -- has been developed that incorporates local self-attention to efficiently process longer input sequences in the context of document ranking. In this work, we propose a novel Conformer layer as an alternative approach to scale TK to longer input sequences. Furthermore, we incorporate query term independence and explicit term matching to extend the model to the full retrieval setting. We benchmark our models under the strictly blind evaluation setting of the TREC 2020 Deep Learning track and find that our proposed architecture changes lead to improved retrieval quality over TKL. Our best model also outperforms all non-neural runs ("trad") and two-thirds of the pretrained Transformer-based runs ("nnlm") on NDCG@10.

The TREC Deep Learning (DL) Track studies ad hoc search in the large data regime, meaning that a large set of human-labeled training data is available. Results so far indicate that the best models with large data may be deep neural networks. This paper supports the reuse of the TREC DL test collections in three ways. First we describe the data sets in detail, documenting clearly and in one place some details that are otherwise scattered in track guidelines, overview papers and in our associated MS MARCO leaderboard pages. We intend this description to make it easy for newcomers to use the TREC DL data. Second, because there is some risk of iteration and selection bias when reusing a data set, we describe the best practices for writing a paper using TREC DL data, without overfitting. We provide some illustrative analysis. Finally we address a number of issues around the TREC DL data, including an analysis of reusability.

This is the second year of the TREC Deep Learning Track, with the goal of studying ad hoc ranking in the large training data regime. We again have a document retrieval task and a passage retrieval task, each with hundreds of thousands of human-labeled training queries. We evaluate using single-shot TREC-style evaluation, to give us a picture of which ranking methods work best when large data is available, with much more comprehensive relevance labeling on the small number of test queries. This year we have further evidence that rankers with BERT-style pretraining outperform other rankers in the large data regime.

Neural networks with deep architectures have demonstrated significant performance improvements in computer vision, speech recognition, and natural language processing. The challenges in information retrieval (IR), however, are different from these other application areas. A common form of IR involves ranking of documents -- or short passages -- in response to keyword-based queries. Effective IR systems must deal with query-document vocabulary mismatch problem, by modeling relationships between different query and document terms and how they indicate relevance. Models should also consider lexical matches when the query contains rare terms -- such as a person's name or a product model number -- not seen during training, and to avoid retrieving semantically related but irrelevant results. In many real-life IR tasks, the retrieval involves extremely large collections -- such as the document index of a commercial Web search engine -- containing billions of documents. Efficient IR methods should take advantage of specialized IR data structures, such as inverted index, to efficiently retrieve from large collections. Given an information need, the IR system also mediates how much exposure an information artifact receives by deciding whether it should be displayed, and where it should be positioned, among other results. Exposure-aware IR systems may optimize for additional objectives, besides relevance, such as parity of exposure for retrieved items and content publishers. In this thesis, we present novel neural architectures and methods motivated by the specific needs and challenges of IR tasks.

The Conformer-Kernel (CK) model [Mitra et al., 2020] builds upon the Transformer-Kernel (TK) [Hofstätter et al., 2019] architecture, that demonstrated strong competitive performance compared to BERTbased [Devlin et al., 2019] ranking methods, but notably at a fraction of the compute and GPU memory cost, at the TREC 2019 Deep Learning track [Craswell et al., 2020b]. Notwithstanding these strong results, the TK model suffers from two clear deficiencies. Firstly, because the TK model employs stacked Transformers for query and document encoding, it is challenging to incorporate long body text into this model as the GPU memory requirement of Transformers' self-attention layers grows quadratically with respect to input sequence length. So, for example, to increase the limit on the maximum input sequence length by 4 from 128 to 512 we would require 16 more GPU memory for each of the self-attention layers in the model. Considering that documents can contain thousands of terms, this limits the model to inspecting only a subset of the document text which may have negative implications, such as poorer retrieval quality and under-retrieval of longer documents [Hofstätter et al., 2020].