The cold start problem is a challenging problem faced by most modern recommender systems. By leveraging knowledge from other domains, cross-domain recommendation can be an effective method to alleviate the cold start problem. However, the modelling distortion for long-tail data, which is widely present in recommender systems, is often overlooked in cross-domain recommendation. In this research, we propose a hyperbolic manifold based cross-domain collaborative filtering model using BiTGCF as the base model. We introduce the hyperbolic manifold and construct new propagation layer and transfer layer to address these challenges. The significant performance improvements across various datasets compared to the baseline models demonstrate the effectiveness of our proposed model.

Cross-Domain Recommendation (CDR) seeks to utilize knowledge from different domains to alleviate the problem of data sparsity in the target recommendation domain, and it has been gaining more attention in recent years. Although there have been notable advancements in this area, most current methods represent users and items in Euclidean space, which is not ideal for handling long-tail distributed data in recommendation systems. Additionally, adding data from other domains can worsen the long-tail characteristics of the entire dataset, making it harder to train CDR models effectively. Recent studies have shown that hyperbolic methods are particularly suitable for modeling long-tail distributions, which has led us to explore hyperbolic representations for users and items in CDR scenarios. However, due to the distinct characteristics of the different domains, applying hyperbolic representation learning to CDR tasks is quite challenging. In this paper, we introduce a new framework called Hyperbolic Contrastive Learning (HCTS), designed to capture the unique features of each domain while enabling efficient knowledge transfer between domains. We achieve this by embedding users and items from each domain separately and mapping them onto distinct hyperbolic manifolds with adjustable curvatures for prediction. To improve the representations of users and items in the target domain, we develop a hyperbolic contrastive learning module for knowledge transfer. Extensive experiments on real-world datasets demonstrate that hyperbolic manifolds are a promising alternative to Euclidean space for CDR tasks.

Click-Through Rate (CTR) prediction, is an essential component of online advertising. The mainstream techniques mostly focus on feature interaction or user interest modeling, which rely on users' directly interacted items. The performance of these methods are usally impeded by inactive behaviours and system's exposure, incurring that the features extracted do not contain enough information to represent all potential interests. For this sake, we propose Neighbor-Interaction based CTR prediction, which put this task into a Heterogeneous Information Network (HIN) setting, then involves local neighborhood of the target user-item pair in the HIN to predict their linkage. In order to enhance the representation of the local neighbourhood, we consider four types of topological interaction among the nodes, and propose a novel Graph-masked Transformer architecture to effectively incorporates both feature and topological information. We conduct comprehensive experiments on two real world datasets and the experimental results show that our proposed method outperforms state-of-the-art CTR models significantly.