L'Oréal launches Brow Magic device that uses augmented reality to draw brows

Beauty tech has taken off over the past few years, with AI now able to help choose which lipstick best suits your complexion, and hairdryers featuring intelligent temperature controls. Now, L'Oréal has unveiled a new product that uses augmented reality (AR) to draw on your perfect eyebrows - making microblading, threading and waxing a thing of the past. At the 2023 Consumer Electronics Show (CES) in Las Vegas this week, the beauty giant unveiled its Brow Magic device. Developed in a partnership with Prinker, a company which specialises in printed, non-permanent tattoos, the technology scans the user's face and makes recommendations on the best ways to shape your brows. L'Oréal Brow Magic uses AR technology to scan your brow, recommending the perfect shape and thickness, before using a 2,400 tiny nozzles and printing technology to draw your brows.