AI video start-ups race ahead as Big Tech competition looms

After the explosion of interest in text- and image-generators, using AI to generate videos is considered the next frontier and start-ups and Big Tech companies alike are investing in the space. Video tools from OpenAI and Google aren't publicly available yet, so start-ups like Pika are moving fast to expand before the bigger companies put out their own commercial and consumer-focused tools. But creating a video with AI is much more technically difficult than making a still image, and requires a huge amount of computer processing power, making it an expensive and slow process.