Why kill 'Cult of the Lamb's' big boss when you can marry him instead?

Washington Post - Technology News 

Apart from a trait that prevents him from dying of old age, The One Who Waits is just like any other follower you can recruit in the game's dungeons by defeating minibosses or indoctrinating lost souls. He ambles about the grounds, worships your effigy and attends sermons just like his brothers and sisters in Lamb. These cult management sim portions make up about half of the game, while the other half sees you fighting through procedurally generated dungeons, cutting down followers of false gods and gathering resources to keep your flock fed, healthy and pious.