Study reveals how to take the perfect Airbnb host profile photo to get more bookings

With over 150 million worldwide users, Airbnb is the one of the most popular sites when it comes to holiday rentals. And if you're struggling to book out your room, a new study suggests you may want to reassess your profile photo. Researchers from the University of York tested various profile photos to see which garnered the most bookings. Their findings suggest that profile pictures showing the host smiling and wearing sunglasses are the most successful – while female hosts also get more bookings. Researchers from the University of York tested various profile photos to see which garnered the most bookings.