Apple WWDC 2024 LIVE updates: All the expected announcements including iOS 18, AI features and more

Nothing official has been said yet about Apple's agreement with OpenAI to incorporate the Microsoft-owned company's ChatGPT into its well-known iOS voice-based personal assistant Siri, but here's what we know going into WWDC 2024 today. Apple's vice president of corporate development, Adrian Perica, has been quietly leading the charge to integrate the two, according to anonymous sources who spoke to the New York Times -- with the hope that the end result will be a Siri that's more conversational and versatile. Unlike its rivals however, Apple's core brand has been built on being intuitive and easy to use for the average person, so the company is the least likely to take any big risks with its AI offering. 'Apple is pretty conservative when it comes to everything, so I don't know that they will "wow" people,' Carolina Milanesi, president of Creative Strategies, a tech research firm, told the Times. 'But they have to do this because it will be how we interact with technology going forward,' she said.