Amazon begins rolling out AI-generated review summaries

Amazon announced a new generative AI feature today that summarizes product reviews. Available initially to "a subset of mobile shoppers in the U.S. across a broad selection of products," the artificial intelligence tool creates a recap paragraph highlighting common themes from customer feedback. The company first confirmed in June it was testing an AI-powered summarization tool, but it now begins its official rollout. CEO Andy Jassy said earlier this month that AI is "at the heart of what we do." The idea behind the ML-generated summary is to let shoppers get the gist of their peers' impressions without having to file through a swath of reviews manually.