Amazon reportedly thinks people will pay up to 10 per month for next-gen Alexa

We've known for a while that Amazon is planning to soup up Alexa with generative AI features. While the company says it has been integrating that into various aspects of the voice assistant, it's also working on a more advanced version of Alexa that it plans to charge users to access. Amazon has reportedly dubbed the higher tier "Remarkable Alexa" (let's hope it doesn't stick with that name for the public rollout). According to Reuters, Amazon is still determining pricing and a release date for Remarkable Alexa, but it has mooted a fee of between roughly 5 and 10 per month for consumers to use it. Amazon is also said to have been urging its workers to have Remarkable Alexa ready by August -- perhaps so it's able to discuss the details as its usual fall Alexa and devices event. This will mark the first major revamp of Alexa since Amazon debuted the voice assistant alongside Echo speakers a decade ago.