Amazon debuts 'Scout' shopping site that creates personalized recommendations

Amazon is giving users a new way to shop. The tech giant has launched'Scout,' a new unit of its sprawling e-commerce site, that uses machine learning to serve up personalized product recommendations. Users simply click the thumbs up or thumbs down button and Amazon will respond by showing other products based on their choices. Amazon has launched'Scout,' a new unit of its sprawling e-commerce site, that uses machine learning to serve up personalized product recommendations based on users' interests The firm hasn't yet promoted the site, but it's being tested on the Amazon site and in the app, according to CNBC, which first spotted the move. For now, Scout is limited to offering recommendations for home furniture, kitchen and dining products, women's shoes, patio furniture, lighting and bedding.