Anyone with an iPhone can now make deepfakes. We aren't ready for what happens next.

Social networks, too, will play a key role in making sure deepfakes aren't used for ill. Their policies generally treat deepfakes like other content that misinforms or could lead to people getting hurt: Facebook and Instagram's policy is to remove "manipulated media," though it has an exception for parodies. TikTok's policy is to remove "digital forgeries" that mislead and cause harm to the subject of the video or society, such as inaccurate health information. YouTube's "deceptive practices" policy prohibits technically manipulated content that misleads and may pose a serious risk.