'BBL Drizzy' Was the Beginning of the Future of AI Music

During the height of the Kendrick Lamar–Drake beef earlier this year, disses and responses were flying thick and fast across social media. In the midst of it all, comedian and creator Will Hatcher helped make history when legendary hip-hop producer Metro Boomin sampled Hatcher's song "BBL Drizzy" for his diss track instrumental of the same name. Everyone wanting to take shots at Drake rapped on the beat; Metro Boomin gained notoriety for, according to Billboard, becoming "the first major producer to use an AI-generated sample." Under his alias King Willonius, Hatcher had released "BBL Drizzy" in April, riffing on a Rick Ross post on X that had joked about Drake getting a Brazilian butt lift. The song did well on X as Ross' diss trended, but the viral hype inevitably died down and Hatcher moved along to the next meme.