How five businesses are using AI and big data today

Predictive analytics can be defined as a form of data mining that uses statistical modeling to analyze historical patterns, and then uses these models to project future outcomes. The deployment of artificial intelligence allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In this article, we want to bring that theory to life with five predictive analytics use cases. There have been some newsworthy stories in this field, notably the "Target Knows When You're Pregnant" headlines that garnered so much attention a few years ago. Things have developed quite a bit since then. The evolution of widely available and accessible analytics platforms has provided access to sophisticated statistical models for companies of all sizes.