Google-backed startup's chat bots turn ads into conversations

AdLingo, a marketing platform fresh out of Google's Area 120 incubator program, is making advertisements "conversational" with the help of AI. AdLingo doesn't build its own chatbots, but instead connects third-party chatbot tools with a company's marketing department. The result is an chatbox experience, whether on a website or in an app, that allows a potential shopper to ask a bot about a product. A handy virtual salesperson answers questions in real time, meaning that a prospective buyer doesn't have to search far for answers. According to AdLingo, the idea for adding chatbot technology to marketing seemed like a logical next step in an increasingly AI-aided world.