Content Intelligence: Will AI-powered Content Marketing be a Gamechanger?

Julie Lyle, CRO at DemandJump says, "Natural Language Processing (NLP), an artificial intelligence technique, is helping content marketers serve up more relevant content and ultimately a better user experience. Thanks to NLP, search engines are improving what they serve up in terms of not just keywords but of true contextual relevance to deliver better experiences for the end user. They are learning faster and serving content readers what they want, where and when they want it. Content marketers (brands) that are leveraging artificial intelligence and NLP effectively, are seeing which content efforts are the most contextually relevant to their target audience in real time. Therefore, they can be more strategic about the content they develop and where they publish it to reach the right audience. By doing that, savvy content marketers leveraging AI are more likely to deliver a valuable, engaging experience to their customers and prospects."