SearchGPT Is OpenAI's Direct Assault on Google

After months of speculation about its search ambitions, OpenAI has revealed SearchGPT, a "prototype" search engine that could eventually help the company tear off a slice of Google's lucrative business. OpenAI said that the new tool would help users find what they are looking for more quickly and easily by using generative AI to gather links and answer user queries in a conversational tone. In addition to a broader web search, the search engine will tap into information provided by publishers who have signed deals giving OpenAI access to their data. Kayla Wood, a spokesperson for OpenAI, declined to provide a SearchGPT demo or an interview about the new tool for WIRED, but confirmed that the company has already given access to unnamed partners and publishers and improved aspects of the search engine based on their feedback. Microsoft, an investor in OpenAI, was one of the first companies to release a generative AI search engine to the public when it launched an AI-powered version of Bing back in 2023 that relied on OpenAI's large language models.