How long is a new Apple TV actually supposed to last?

How long is a new Apple TV actually supposed to last? How long is a new Apple TV actually supposed to last? Older Apple TVs have received up to a decade of updates, but Apple doesn't promise that. At $299, the new Apple TV 4K is a lot to pay for a little black box that sits under your TV waiting for you to pick a show to watch. The fourth-generation model will be available November 13 with an A19 chip, an improved Siri Remote and hands-free Siri controls .