Using Machine Learning to Improve Customer Acquisition and Retention

There is no stronger marketing tool than customer and member insight. The key is applying this insight to move beyond great internal reports to enhance marketing and the consumer experience on a daily basis (or in real time). Two mothers sit on a park bench, watching their offspring on the playground. Mom No. 1 observes to Mom No. 2, "Your son is very intelligent." Mom No. 2 sighs, shakes her head and responds, "Yeah, but he's not interested in learning."