Facebook buys face swapping app Masquerade

Face-swapped selfies have recently taken the world by storm, and they're about to get even more popular. The company behind Masquerade, an app that overlays silly live filters to your selfies, has now revealed that it has been bought by Facebook. Facebook will integrate the technology into its own capabilities in a bid to take on Snapchat, but the Masquerade app will also continue running as its own entity. The company behind Masquerade, an app that overlays silly live filters to your selfies, has now revealed that it has been bought by Facebook as the social network takes on Snapchat. Free app called Masquerade has dozens of live filters, which can be used for videos and still photos.