The Hidden Structure Of A Tweet

In my last post, I offered a taxonomy of "big data." I limited the discussion to externally gathered, customer-oriented data, which I then divided into two categories: structured and unstructured. Before delving into how the various parts of the taxonomy combine to unlock insights, I'd like to dig a little deeper into unstructured data. As several readers have pointed out, the category is more complex than one might think. Part of this complexity stems from the fact that not all of what we typically classify as unstructured data is completely unstructured.