Agriculture Tech And Investing Needs A Diversity Overhaul. Here's How.

With 88% of primary farm operators men, agriculture tech has a long way to go to diversity. If you've never been to an agriculture-related conference, you're probably wondering what a pink ticket is. It's pretty common for guests to bring their spouse to agriculture shows and conferences have started selling programs specifically designed for those attendees. The spouse gets a pink ticket, and while conference attendees have the option to go golfing, spouses have a pedicure and Tiffany & Co. tour (this was a real option at a conference Allison attended.) Agriculture, and agriculture technology (agtech), in particular, is operating in a unique space.