Samsung says RAM costs will likely lead to price hikes soon

It's going to affect everyone, Samsung's marketing leader said. A problem has been detected. Samsung says AI data center-fueled RAM scarcity could raise the company's prices. Wonjin Lee, Samsung's global marketing leader, sounded the alarm in an interview with on Tuesday at CES 2026. As recently as early December, Samsung told that it was monitoring the market but wouldn't comment on pricing.