Digging into big data: how deep learning can unlock marketing insights

There are many different aspects of artificial intelligence (AI), but the field that is arguably having the biggest impact right now is machine learning. These algorithms can learn to recognise patterns and perform tasks simply from the data we feed them, without being explicitly programmed. There are a huge range of potential applications, because they are able to find the hidden insights in big data without even being told where to look. Deep learning is a specific type of machine learning that employs multiple'layers' of learning; decisions and data classifications are refined at each layer to produce a more accurate output. As you can imagine, the technical explanation goes much deeper (sorry) than this, but the important takeaways are the two main reasons why deep learning in particular is so powerful.