Enabling human-centric support with generative AI

Generative AI is becoming a key component of business operations and customer service interactions today. According to Salesforce research, three out of five workers (61%) either currently use or plan to use generative AI in their roles. A full 68% of these employees are confident that the technology--which can churn out text, video, image, and audio content almost instantaneously--will enable them to provide more enriching customer experiences. Sixty percent of the surveyed employees believe that human oversight is indispensable for effective and trustworthy generative AI. Generative AI enables people and increases efficiencies in business operations, but using it to empower employees will make all the difference.