Opinion Mining - Sentiment Analysis and Beyond

So you report with reasonable accuracies what the sentiment about a particular brand or product is. After publishing this report, your client comes back to you and says "Hey this is good. Now can you tell me ways in which I can convert the negative sentiments into positive sentiments?" – Sentiment Analysis stops there and we enter the realms of Opinion Mining. Opinion Mining is about having a deeper understanding of the review that was written. Typically, a detailed review will not just have a sentiment attached to it. It will have information and valuable feedback that can literally help to build the next strategy.