iRacing has boosted NASCAR during the pandemic. Now esports may help shape racing's future.

And what does the future hold for eNASCAR and the sport's overall sim racing ambitions? Officials like Clark and Myers suggest that a host of options are on the table: increased prize pools, additional TV coverage and more involvement from real-life, professional NASCAR drivers. Parker Kligerman, part owner of eNASCAR team Burton Kligerman eSports and a racing analyst for NBC Sports Network, said he's pushing his drivers to be more visible, streaming more frequently and creating digital content. "We have the opportunity to do things real-world racing can't," Kligerman said. "I continue to believe that there's huge potential here, and we've only just hit the tip of the iceberg."