Apple's first attempt at AI is Apple Intelligence

Apple is going all in on AI in the most Apple way possible. At WWDC, the company's annual conference for developers, the company revealed Apple Intelligence, an Apple-branded version of AI that is more focused on infusing its software with the technology and upgrading existing apps to make them more useful. Apple Intelligence will be powered both by Apple's homegrown tech as well as a partnership with OpenAI, the maker of ChatGPT, Apple announced. One of Apple's biggest AI upgrades is coming to Siri. The company's built-in voice assistant will now be powered by large language models, the underlying tech that powers all modern-day generative AI.