Double Play: How sports games reach deeper into gamers' pockets

Imagine buying a burrito, and getting charged extra for gua-... wait, that's a bad example. Imagine receiving a car for free, but it can only drive at 20 miles per hour. If you wanted to accelerate, you'd have to invite at least five friends to visit the dealership. Alternatively, you could pay ten dollars to accelerate to 30 mph, or pay twenty dollars to accelerate to 50 mph. Don't laugh - with autonomous cars just on the horizon, we may not be too far from such a reality. The digital realm is peppered with similar examples of "Freemium" payment models - offering a mediocre product for free that can be improved by emptying your wallet (making it "premium").