Facebook declares war on Snapchat with new dedicated 'camera first' app

Facebook is developing a stand-alone camera app similar to Snapchat, it has been claimed. The firm hopes the app will increase user engagement, according to the Wall Street Journal, citing people familiar with the matter. The app is being developed by Facebook's'friend-sharing' team in London. Earlier this year Facebook bought Masquerade, an app that overlays silly live filters to your selfies. Now, it is developing a stand-alone camera app, similar to disappearing photo app Snapchat.