Netflix used AI to put Gene Wilder's voice into a new reality show

Netflix used AI to put Gene Wilder's voice into a new reality show Netflix used AI to put Gene Wilder's voice into a new reality show Netflix has worked with ElevenLabs to develop a recreation of Gene Wilder's voice for use in an upcoming unscripted reality show inspired by Roald Dahl's novel . Wilder played chocolate factory owner Willy Wonka in the 1971 film adaptation of the book and the gen-AI version of his voice will be used in a competition program with challenges inspired by the both the book and the film. But as so often happens when I hear about AI-generated imitations of celebrities, my biggest question is: why? The AI-generated version of Wilder's voice appears to be in use in the show's trailer, and it does sound like his take on Willy Wonka. But it's eerie to hear that familiar voice narrating B-roll of a set that looks just like a production exec's idea of whimsy.