Snap is backing away from reckless experiments and that's okay

When Snap first started selling its video-recording glasses, the hype was real. The company had only focused on software before that, and was dipping its toe into hardware with a relatively simple product. Add to that the device's limited availability via sporadic pop-up stores, and Spectacles fever spread rapidly. But hype alone cannot sustain a business. A year and a half later, with 150,000 Spectacles sold and hundreds of thousands reportedly languishing in warehouses, the furor has officially died out, apparently along with Snap's hardware ambitions.