Adobe Firefly's new AI tools aim to cut down drudge work for editors

Less than a month after debuting its new suite of Firefly generative AI editing tools, Adobe announced Monday that it is already working on a host of upgrades to further empower its users through Creative Cloud video and audio applications. The additions should be coming to Firefly's beta program later this year. Built from the company's long-running AI program, Sensei, Firefly is a suite of generative AI models that can both create and transform audio, video, illustrations and 3D models using text prompts in the same way that Dall-E and ChatGPT do. Firefly's features are already available across Adobe's ecosystem including Premiere Pro, Illustrator, After Effects and Photoshop, though they're currently only accessible through the closed beta program. The new features announced Monday are designed to help professional editors cut down on their drudge work, boosting color levels, inserting placeholder images, adding effects, autonomously recommending b-roll for a given project -- simply by typing their ideas into Firefly's AI text prompt and letting the algorithm do its thing.