You Can Use AI To Find Your Influencer Marketing "Soulmate"

Machine learning can benefit many different spaces, but the influencer marketing space is the newest to utilize AI in marketing matches. Brands have quickly found that influencer marketing is the fastest way to directly reach customers. Influencer marketing subverts ad blockers and "commercial aversion" that leads consumers to shy away from platforms that are ad-heavy. But it's not always easy to find the influencers who are best for your brand. Former director of FameBit (which has since been acquired by Google) Rob Ilas has been concocting a way to make "Soulmates" out of brands and influencers using deep machine learning, AI, and social listening.