Sony's LED Bravia TVs with 'cognitive intelligence' start at $1,299

Sony's latest trick for Bravia TVs is something called "cognitive intelligence" that can enhance parts of an image depending on what's going on. The first 4K TVs it released with the tech were high-end OLED models, but those started at $2,999 and went up from there. Now, Sony has unveiled its first LED models with the Cognitive Processor XR, and they're a lot more reasonably priced. The X90J is the top-end OLED model and it's available in 50-, 55- and 65-inch sizes at $1,299, $1,499 and $1,799, respectively. These offer the Cognitive Processor XR, though cinephiles will likely want to turn that off to see the content as the creators intended.