Data Science – The New Monetization Model for Analytics Industry

"Data Scientist is the sexiest job of the 21st century" – Harvard Business Review "Expect a shortage of over 100,000 data scientists by 2020" – Gartner Unarguably, in today's hyper-competitive marketplace, Data Science plays an indispensable role for organizations to personalize experiences and create value out of their data. Analyzing large data sets without preset defined rules or scope for analysis to uncover insights, a sublime concept till a few years ago, will form the key basis of competition in the future to significantly unlock business value, unleashing new waves of productivity for businesses, enabling a culture of innovation, and reinvigorating internal processes, as long as the right ecosystem and enablers are put in place. Numerous articles today are buzzing with this glamourous new word in the Analytics world i.e. So what exactly is Data Science or this hype around Data Scientist? Frankly speaking, multiple definitions, roles, job descriptions exist making it harder for businesses to understand what truly is the role about and the ROI out of making any additional investments.