How Big Data Can Tell You Which Book To Read Next

If you enjoy reading, but still haven't foundyour next book to cozy up with, your smartphone might be able to suggest one. Artificial intelligence (AI) is now able to rank literature to predict the next bestseller – a kind of recommendation system, not based on metadata, but on the patterns and themes found in books. Publishers around the globe are mining all kinds of data, including what's in the books themselves, in search of the magic formula for evaluating a book's market potential. With more informed marketing, publishers hope to better target their customers. So, how does AI determine what we want to read?