Apple's Camera Chief Thinks AI Can Give You Superpowers

Apple's Camera Chief Thinks AI Can Give You Superpowers The generative features in iOS 27's new Photos app will add fake pixels to some of your shots, but Apple's Jon McCormack says the company isn't using AI "for the sake of AI." What even is a photograph these days? As tech giants pack generative AI capabilities into our phones and their camera software, the line between what is a real image and what isn't continues to blur. Phones from Google and Samsung, for example, now come with features that let you drastically alter a photo by erasing people, moving people around in the shot, and even adding new objects to the scene. Apple is getting in on the action by adding new generative features to its Photos app, though the company's iPhone camera chief, Jon McCormack, stresses that Apple is taking a more measured approach than its competitors and isn't "doing AI for the sake of AI."