Siri creator introduces Viv, the new AI assistant

From Siri creator Dag Kittlaus comes Viv, a product that aims to be the next generation personal assistant. Kittlaus sat down with USA TODAY's Ed Baig to talk about Viv and where he thinks its headed. BROOKLYN, NEW YORK -- Siri's cofounder gave the public its first look at Viv, the artificial intelligence-powered digital assistant that aims to lap rivals with its understanding of human conversation. Dag Kittlaus took the stage at the TechCrunch Disrupt conference here to demonstrate his latest creation. Viv aims to go beyond -- and take on -- Apple's Siri, Amazon's Alexa, Microsoft's Cortana and the voice inside Google.