How to watch the LG CES 2026 press conference

The Korean electronics giant will showcase new TVs and plenty of AI-powered products when it kicks off press day in Las Vegas. For years, LG has kicked off CES press day with the first event of the morning -- and 2026 will be no different. The Korea-based corporation is theming its presentation as Innovation in Tune with You, and -- if it follows the template of past presentations -- it will highlight both the consumer electronics and large appliance sides of its mammoth global businesses. Like nearly all tech-centric events these days, expect AI to be the binding theme of the LG presentation at CES 2026 . Just be aware that, like Apple, LG has its own customized abbreviation for AI: Affectionate Intelligence.